Time: 3:00
In the world of high school athletics, core values are the guiding principles that shape a team's culture, behavior, and overall reputation. Just as student-athletes rely on consistent coaching and training to improve their performance, coaches need clear values to direct their decisions, foster unity, and build a sense of purpose. So, does every coach need core values? The answer lies in how these principles impact both individuals and teams.
Time: 2:00
John Madden, the late Hall of Fame NFL coach and iconic broadcaster was not only one of the most influential coaches in NFL history, he was one of the best at connecting and communicating with his players. “Communication between a coach and his players was being able to say good things, bad things, and average things. Conversely, it’s being able to listen to good, bad, and average things … I tried to talk to each player. Sometimes it was merely a quick “How ya’ doin’?” Sometimes it was a conversation. But by talking to them every day, they didn’t feel like something was up when I would stop to talk to them” (Madden).
Like Madden’s experience throughout his time coaching, navigating the complexities of coach-to-athlete communication requires more than just conveying information—it involves fostering trust, empathy, and constructive feedback. Sports psychologists unanimously agree that the coach–athlete relationship is a crucial predictor of successful coaching. As a coach, your role is pivotal in shaping this environment by prioritizing these elements. Here’s how you can effectively integrate these principles into your coaching: